Google’s Pixel market share reaches historic excessive within the US

Google has been within the smartphone {hardware} enterprise for a very long time — first with its enthusiast-focused Nexus brand, and extra lately with its in-house Pixel lineup of handsets. Sadly, the corporate has struggled to interrupt into the mainstream, traditionally hovering round a 5% market share in its home US market.

With the high-profile launch of Google’s newest Pixel 9 series of devices, the tides look like turning, if solely within the brief time period lastly. A brand new report from StatCounter means that Google’s North American market share rose from 4.76% in September 2024, as much as a a lot more healthy 12.9% in October 2024.

Statcounter’s Cell Vendor Market Share chart does not depend on bodily unit shipments or gross sales to trace its estimates, however somewhat it analyzes which shopper units are getting used to entry varied web sites throughout the online. As such, it is vital to take these measurements with a grain of salt to depart room for a margin of error.

Google’s Pixel technique is trying up

The corporate’s aggressive push into the {hardware} house seems to be paying off

Statcounter

Beginning with the original Pixel and Pixel XL handsets in 2016, Google has been aggressively trying to solidify a foothold inside the US smartphone {hardware} market. 9 years into this Pixel experiment, it is turn out to be clear that dethroning the Apple and Samsung duopoly is a downright Herculean process.

That being stated, Google’s huge advertising and marketing finances, in addition to its deep analysis and growth capabilities, look like lastly paying off. Latest reviews point out that the corporate’s Pixel 9 launch has crushed its quarterly gross sales file, with Counterpoint Research stating that Google “recorded their highest ever quarterly volumes” in Q3 of 2024.

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The most recent findings from Statcounter recommend that Google has now surpassed each Motorola and OnePlus in US Android market share, which is a significant feat if correct. Competitors within the Android space is fierce, and each of those aforementioned OEMs have developed robust roots within the US market over the course of a few years.

The constructive reception to the search large’s Pixel 9 sequence cannot be understated, both — the corporate has arguably crafted a lineup of smartphones that reside as much as the hype, which hasn’t at all times been the case in earlier generations of Pixel {hardware}. Whether or not or not Google’s newfound Pixel success is an anomaly, or whether or not it’ll proceed to develop in market share within the months and years to return, is one thing Pocket-lint can be monitoring intently.

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  Google Pixel 9

  Pixel 9 contains a 6.3-inch show and a well-recognized design. It helps the addition of a 48-megapixel ultrawide lens to its rear digicam array alongside Google Gemini and AI options.

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  Pixel 9 Professional

  The Pixel 9 Professional brings a brand new squared-off design, the Tensor G4 chip, and new AI options like Pixel Screenshots to Google’s flagship smartphone line. It is obtainable beginning September 4th.

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  Pixel 9 Professional XL

  The Pixel 9 Professional XL is Google’s first cross at an iPhone 15 Professional Max-style large smartphone, with a Tensor G4 and new AI options like Pixel Screenshots. It is obtainable on August twenty second.

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  Pixel 9 Professional Fold

  Google’s Pixel 9 Professional Fold goals to resolve the unique Pixel Fold’s key points because of its thinner and lighter design, Tensor G4 chip and extra fluid hinge.