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Prime Video will get a much-needed UI overhaul with a brand new content material bar and AI suggestions

For all its stacked collection of unique content material, like Fallout, The Boys and Rings of Power, Prime Video has traditionally pffered a cluttered, complicated and less-than-intuitive structure — particularly in comparison with rivals like Netflix. That modifications right now as Amazon begins rolling out a brand new Prime Video UI that, within the firm’s phrases, brings “readability and ease again to streaming.”

The Prime Video redesign begins with a streamlined navigation bar that ought to make it simpler to seek out your manner round. To the left, the bar contains the overall classes Dwelling, Films, TV Exhibits, Sports activities and Dwell TV. Instantly to the proper, the nav bar continues with a devoted tab for content material bundled along with your Prime membership, adopted by sections for add-on subscriptions like Max, Paramount+, Crunchyroll and others. There’s a separate part so as to add new subscriptions — from Amazon’s greater than 100 choices — straight from the bar.

In the meantime, a brand new “hero rotator” beneath the bar drills down to spotlight content material obtainable inside every chosen bar part. It seems to be much like rival companies, which doesn’t sound like a giant deal on paper however needs to be a welcome change for anybody who’s ever futzed round with the complicated previous Prime Video UI.

Closeup of the leftmost section of a mounted TV showing the new Prime TV layout. Crunchyroll is highlighted.

Amazon

Unsurprisingly, Amazon is including personalised AI-generated suggestions (“Made for you”) when navigating the bar’s Films and TV Exhibits sections. Utilizing the corporate’s Bedrock AI model, the machine studying suggestions will provide content material ideas primarily based in your watch historical past and preferences.

AI may also energy new present and film synopses. Amazon says the change will make searching their blurbs quicker, stopping you from having to scroll round to be taught extra a couple of given piece of content material.

Lastly, Amazon says the UI has new animations, snappier web page transitions and zoom results to make the expertise extra “frictionless.” On lounge gadgets, video content material will auto-play on the hero rotator as you browse round (very similar to Netflix and different rivals). For those who head to the Dwell TV tab, really useful stations may also play on their very own, persevering with till you decide one thing to offer your full consideration.

The UI replace begins rolling out on Tuesday. You’ll be able to learn extra in Amazon’s announcement post.

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