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Google is its personal worst enemy on the subject of promoting Pixels

Key Takeaways

  • Pixel pricing confusion stays: Reductions on flagship fashions make mid-range choices much less interesting.
  • Pixels nonetheless have bugs: Google telephones proceed to ship with {hardware} and software program points.
  • Leaks are frequent: Google struggles to manage details about upcoming Pixel gadgets, resulting in fixed spoilers.



In some sense, the Pixel and Google’s smartphone ambitions have by no means been in a greater place. The Pixel 8 and 8 Pro have been well-liked, arriving early with AI-driven software features months earlier than telephones like Samsung’s Galaxy S24 Ultra made headlines with Galaxy AI. The Pixel 8a has been equally positively acquired, bringing the most effective of Google’s flagship expertise right into a mid-range gadget. Even the present industry-wide obsession with AI performs to Google’s strengths as the corporate that actually helped develop some of the technologies driving the generative AI increase within the first place.

So why do issues nonetheless really feel like issues are as precarious as ever? Google does not appear to earn the identical sorts of staggering wins its companion Samsung, or its direct competitor Apple does. When you think about how Pixel gadgets are offered, made, and the way a lot we learn about them earlier than we’re even introduced, the image will get a bit clearer.


Learn on to be within the know.

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Pixel pricing stays complicated

Gross sales go on and outdated {hardware} sticks round

Google’s strategy to promoting the Pixel 8a has been complicated. The $500 mid-range telephone carries over the colourful and rounded beauty of the Pixel 8 and eight Professional, simply with much less premium supplies. It additionally has the Tensor G3 chip that lets it run the smaller Gemini Nano mannequin on-device. And but, Google hasn’t fully set it up for fulfillment. Within the months previous to the 8a’s launch, the Pixel 8 was regularly on sale for beneath its $799 asking value, even beneath $600. Why would you purchase the cheaper telephone when you possibly can look ahead to the good one to go on sale once more, or the cheaper for that matter?

Even in the event you ignore the finer particulars of Google Retailer gross sales, the lineup stays a bit complicated.


Google supplied related reductions on the Pixel 7 earlier than the Pixel 7a launched. Why would anybody purchase a brand new reasonably priced telephone once you offered your flagship on sale a couple of months earlier? Even in the event you ignore the finer particulars of Google Retailer gross sales, the lineup stays a bit complicated. Why is the technically worse Pixel 7a nonetheless obtainable and for a similar value because the newer, higher Pixel 8a? How does that make sense? These are the sorts of oversights you’d sometimes wish to keep away from, in order that prospects are all the time funneled in the direction of the most effective telephone for them at the most effective value for you, however Google appears to not care.

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Pixels nonetheless have tough edges

{Hardware} and software program ship with bugs

Google pixel 8 bluetooth pair


Google has been making its personal telephones since 2016, and serving to companions make Nexus devices for years earlier than that. With over a decade of expertise within the enterprise of constructing smartphones, why does the tech large nonetheless ship Pixels which have issues?

The Pixel 8 acquired an prolonged guarantee on account of some telephone shows having weird banding and discoloration. Earlier than that, the Pixel 6, 7 Professional, and seven skilled a strange bug the place a YouTube video might randomly make them crash. A number of Pixel gadgets have had a storage issue that left knowledge inaccessible when telephones have been up to date. The Pixel 5 had its personal points, together with a display gap that might generally seem between the physique of a telephone and its display screen. At the same time as early because the Pixel 2 XL, Google has handled {hardware} issues. In that case, all the pieces from display burn-in to odd discoloration that appeared after weeks of months of use.

One of many greater deterrents to purchasing a Pixel gadget, particularly at launch, is that you just simply do not know if all the issues have been discovered but.


Google operates on a big scale and has to handle many transferring elements, not simply the roll-out and help of its personal {hardware}, however the help of its companions with its improvement of Android. However you’d suppose it will have gotten a smartphone down by now, particularly as a result of it is doubtless not promoting as a lot of them as Apple sells iPhones or Samsung sells Galaxy gadgets. One of many greater deterrents to purchasing a Pixel gadget, particularly at launch, is that you just simply do not know if all the issues have been discovered but.

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Pixel leaks are all the time across the nook

Google’s {hardware} is all the time spoiled

The Pixel 8 in Mint.


The mystique corporations like Apple attempt to keep is hard-won and largely unrealistic. We might in all probability all be higher served if we knew extra about how the gadgets we use each day are conceived and made. However Google’s strategy is not higher. The corporate has little management over what info leaks out about upcoming Pixel gadgets.

After years of leaks, Google “pre-announced” the Pixel 6 and 6 Pro and nonetheless extra info leaked afterward. It did the identical factor with the Pixel 7, 7 Pro, and Pixel Tablet, with little or no success at conserving info beneath wraps earlier than or after. As of proper now, there are credible renders of the Pixel 9, 9 Pro, and Pixel Fold 2. Google hasn’t even tried to get forward of them.

With these positives in thoughts, and an consciousness of the Pixel’s previous and (probably) future shortcomings, there’s actually no good time to purchase a Pixel, however there’s additionally no dangerous time both.


With a purchase order as costly as a smartphone, you normally need the latest gadget, so you possibly can count on to maintain it for years with out the battery growing older or the processor slowing down. It will get loads tougher to purchase the latest Pixel gadget when you recognize what’s coming a couple of months from now. If the Pixel 9 pursuits you, you would save up a bit extra money and skip being the Pixel 8a fully.

The logic works the opposite approach, too. If you cannot afford the Pixel 9 Professional, look ahead to the inevitable sale or the Pixel 9a launch a couple of months later. Both approach, Google sells a telephone, however not as many because it might and never for as engaging a value.

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There isn’t any good time or dangerous time

What smartphone you personal goes to matter much less

Google Pixel 6A rear view


Over the previous couple of months, Google has taken steps to reorganize its software and hardware division, putting the event of Android and Pixel {hardware} beneath Rick Osterloh, the senior vp of Platforms & Units. The plan is meant to make it simpler and quicker to combine new AI options into Pixel {hardware}, and it might make the general lineup stronger.

Google could be a multitude, nevertheless it’s a constant mess, and that is one thing we are able to work with and round.

Google and its telephones stay “forward” in key classes, too. Google noticed early success with its smartphone digicam and pushed the boundaries of computational photography earlier than its opponents have been even speaking about it. Google can be way more keen to deliver its AI options to the vast majority of its newer gadgets, versus simply the ones that can run it locally. My Pixel 7a might not be able to host Gemini Nano, however it will probably nonetheless entry Gemini within the cloud, for instance.


With these positives in thoughts, and an consciousness of the Pixel’s previous and (probably) future shortcomings, there’s actually no good time to purchase a Pixel, however there’s additionally no dangerous time both. If there is a Pixel telephone you need that got here out within the final 12 months, and also you’re getting it at a value you possibly can afford, you are not essentially making a foul buy. It will likely be supported with years of Android releases and can doubtless acquire entry to loads of thrilling AI-powered software program options. Google could be a multitude, nevertheless it’s a constant mess, and that is one thing we are able to work with and round.

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